Indigo, Canada’s leading purveyor of books, gifts, toys, ideas and inspiration,has announced the opening of its new Indigo location at CF Sherway Gardens and guys, it is gorgeous!

“We are thrilled to be launching our new store concept at the wonderfully redesigned CF Sherway Gardens,” said Heather Reisman, Indigo CEO and Chief Booklover. “We so look forward to welcoming everyone for a first visit.”

The new store reflects Indigo’s transformation from bookstore to cultural department store for booklovers. The store offers a cross-section of shops-within-a-shop filled with an unparalleled selection of books and beautiful, affordable lifestyle products, all merchandized to inspire and delight. Shops include Joy of the Table, A Room of Her Own, Home, The Art Shop, IndigoKids, and American Girl®.Indigo has really become a place that really takes you away and has you perusing their items for an embarrassingly long time but the new store concept is so inviting and allows you to do just that. Sit back, grab a noteworthy book and shop their gorgeous and adorable items.

Customers can look forward to the following features:

•   Digital Inspiration Walls: In three sections of the store – Joy of the Table, A Room of Her Own, and Home – find inspiration on digital screens, which showcase Indigo’s key products and stories of the moment. Seasonally-relevant vignettes and videos on display capture attention and inspire imagination.
•   Best of Gifting Wall: Find a curated range of unique, beautiful gifts that are as great to give as they are to receive. Customers will love the new “Best of Gifting Wall,” updated each month with a wide selection of books and gifts in one easy-to-access location just across from customer service. To add a personal touch to any gift, Indigo offers a new embossing station to monogram journals, pouches and totes.
•   Unique Brands: In addition to Indigo’s own proprietary designed product, Indigo CF Sherway Gardens offers a unique selection of the most sought-after lifestyle brands, including, among others, Fitbit, Rifle Paper Co., Kate Spade New York, Matt and Nat, and Canadian jewellery designer Jenny Bird.
•   Convenience First: All indigo.ca orders can be shipped to or returned for free to our pick-up desk at cash.
•   New Kids Picks Program: Launching for Indigo’s opening is the new IndigoKids Picks program – an initiative that gives children the opportunity to make personalized book recommendations by placing stickers on their favourite books with their name and age. The new program will be located in the IndigoKids books and edutainment toy shop.
•   American Girl Speciality Boutique: Indigo CF Sherway Gardens will launch the seventh American Girl specialty boutique in Canada with an 1,100 square foot location. Indigo is the exclusive retailer of American Girl in Canada.
•   IndigoKids Storytime: Every Tuesday at 10:15am and Saturday at 11:00am children and their families can enjoy IndigoKids Storytime with books tailored to kids up to six years old. Customers are invited to visit indigo.ca/events for the latest details on upcoming events, book signings and more.