adidas Originals has recruited Rita Ora to collaborate on five different themed collections, the first of which is set to debut for Fall/Winter 2014. There will be three release dates; August for the ‘Black’ line, September for the ‘Pastel’ and ‘Colourblock Packs’ lines, and November for the ‘Spray’ and ‘Roses’ lines. Above is the first look of the collaboration with Ora showcasing a hooded rose print track jacket which I’m currently drooling over!
“The collaboration came about through mutual love and appreciation. I have always been a fan of adidas originals and respect what they stand for in their fearlessness and originality. I worked very closely withadidas originals to put a personal touch in every piece with connections to my music, my career and my life. I’m really proud of the collection and beyond excited for my fans to get their hands on it!” – Rita Ora
We love the idea of Ora representing the adidas Originals brand! What about you?
The Girls on Bloor
21 May
That floral jacket really represents such a great change for Adidas as a brand, definitely more feminine. Love Rita Ora too
Dani Goddard
22 May
Ditto! Love Rita Ora and loving the gradual changes adidas has been making. It’s not just a regular sports brand anymore.