Oh my Balmain!

I’m a sucker for Balmain, and their latest ad campaign for the spring/summer 2015 collection proves to be just as dramatic as usual, featuring models Adriana Lima, Crista Cober, Isabeli Fontana, Joan Smalls and Rosie Huntington-Whiteley.

In the campaign you can see these beautiful women playing video games and indulging in some burgers, something we don’t see too often when it comes to high fashion. Art Director Pascal Dangin said that the set was inspired by the 1970’s French Cinema, which is why a large portion of the campaign is set in a subway station or diner.

Designer, Oliver Rousteing, said that he wanted to have power women in the campaign, many of which are Victoria Secret models so that power surely came through for the shoot. This campaign has it all: sleeked back hair, high intensity, high energy and high cheekbones. We just can’t get enough!

Check out the campaign below.

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