Just in time for beach season, Bikini Village has officially unveiled its new visual signature look that includes an updated logo and a new store design which happens to be stunning and if I do say so, more inviting! With this new visual identity, the Canadian retailer with nearly forty years of history, who carries branded swimwear and beachwear for men and women, is now making a shift towards modernity. As new stores open, the new logo and look will take over, beginning with the reopening of its Galeries d’Anjou boutique in Montreal at the end of May 2016.

“After 12 months of hard work and investment to realign the buying, strategic direction and positioning, and launching an online store, it was time to highlight a new era with a revamped logo and a new store design,” explains François Roberge, President and CEO of Boutique La Vie en Rose Inc., which owns Bikini Village. “Looking in to the future, we have chosen a branding with a modern profile and a sumptuous metallic colour reminiscent of the sun, warm sand, and golden tans. The breath of fresh air that we are bringing to Bikini Village with a product offer featuring coveted brands and combined with an updated visual identity will increase the retail chain’s notoriety and allow us to expand.”