The first time I had heard of Boohoo.com was on my way to work when I saw a billboard entitled “24/7 Fashion”. Since then, so much buzz has circulated around the U.K online retailer as they have now come to Canada to offer fashion lovers affordable fashions including clothing, shoes and accessories. Since their U.K launch in 2006, Boohoo has quickly become one of the most successful online fashion retailers for women’s clothing. As the company has grown, so has the customer base and Boohoo now ships worldwide.

The online shopping site is based on affordable fashions straight from the U.K streets and runways which are then available on their site and updated daily. Yes, daily! With at least 8,000 pieces on the site at any given time, there will definitely be at least a few items that will catch your eye!

Boohoo.com is perfect for the fashion-forward individuals who are interested in keeping their look on-trend without emptying their wallets on just one piece. Their items are anything but boring and are truly on trend with prints, colours and styles that work for every fashion lover.

Last week I had the chance to get a poolside sneak peek of some of their women’s wear pieces to celebrate their launch in Canada!

Racks and racks of fashions surrounded the pool along with some amazing footwear styles and accessories which I feel in love with, especially these beauties below. I loved the cutout detail!

As if the Boohoo shopping experience wasn’t convenient and affordable enough, as of July 1st there will be free shipping and no duty on all orders over $25, making their styles even more accessible to their customers!

Too good to be true? Find out for yourself and shop online now!

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