“COACH PUPS” CAMPAIGN UNVEILED

Rather than sticking to traditional ‘models’, New York design house, Coach, goes to the dogs for their latest advertising campaign. Titled “COACH PUPS,” the new campaign features canine stars in a series of portraits photographed by Steven Meisel, with this month featuring Miss Asia Kinney, the adorable four-legged companion of Lady Gaga.

Modelling the Edie and the Rucksack bags, Miss Asia Kinney is only the first of the campaign series, so there are more pups to come, as they each “model” Coach’s Fall 2015 star bags, celebrating the dogs in our lives and capturing the pups’ unique personalities.

Lady Gaga commented: “I am so proud of Miss Asia! She’s a natural in front of the camera, and we’re both so excited that the iconic Steven Meisel shot her for Coach’s pup campaign! I really love getting to watch my best friend be a star.”

This new initiative will also introduce the social campaign #coachpups, including a range of online activities for fellow dog fanciers, including Instameets, special talks and other events along with the debut of the Coach Snapchat account.

Coach has made a donation to Chicago French Bulldog Rescue (frenchieporvous.org) on behalf of Miss Asia Kinney and her devoted owner.

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