Coach’s Next Generation Retail Concept

by Dani Goddard
4 August
Fashion
1929 Views

Bloor Street

Newly unveiled is Coach’s next generation retail concept with its first Canadian stores to feature the new concept include Bloor Street and Yorkdale Shopping Centre in Toronto and Burrard Street in Vancouver.

All three Coach stores re-opened on June 26 and carry a wide assortment of Coach merchandise for women and men including bags, small leather goods, footwear, watches, weekend and travel accessories, scarves and jewelry. The stores will also carry, for the first time, Coach’s highly covetable ready-to-wear collections. Are you ready to shop already?

The new store design was developed by Coach Executive Creative Director Stuart Vevers, in partnership with world renowned creative firm Studio Sofield, led by Designer and President William Sofield. Drawing from a wide range of influences, the concept places a premium on contrasting textures and luxe materials. The first North American Coach store to feature the new concept is the company’s Beverly Hills flagship on Rodeo Drive, which opened late last year.

“As the Coach brand continues on the path of transformation, I wanted to create something different – different for Coach and unique in luxury,” said Coach Executive Creative Director Stuart Vevers. “I believe the new incarnation of the Coach stores that William Sofield and I created will trigger a powerful change in the perception of Coach; it is sophisticated and refined, yet playful and authentic.”

The renovated interiors consist of iron spot brick pavers, reclaimed heart-pine wood flooring with custom hand-tufted wool carpeting in both the men’s and women’s rooms. Powder rooms have Roman brick wall tile and a granite floor. The stores are appointed with statement mid-century furniture punctuating the elegant lines and muted colours: custom steel and leather counter stools, shoe benches in tufted leather with suede details, pearl lamb shearling upholstery on club chairs, and Pullman cloth fabric on sofas all bring together the Coach aesthetic and let’s be honest – it’s gorgeous!