Montreal-based fashion retailer, Dynamite, celebrates its 30th anniversary this year, marking a significant milestone in Canada’s retail landscape. The brand’s 30-year heritage has seen major highlights such as its expansion internationally, as well as its continued growth and success at home in Canada.

In conjunction with this milestone, Dynamite has announced it will undergo a makeover, evolving the brand’s overall appearance as well as its store offerings to reflect the modern woman. Catered to the stylish, trend-focused woman of today, this new look will rollout in its 115 locations worldwide, as of Fall 2014.

The new designs will offer a curated collection of trend-inspired and classic outfits for a young woman’s busy lifestyle, with the versatility to take her from work to play, and from day to night. Dynamite will continue to offer accessible clothing and accessories, which devoted shoppers have come to expect from the brand. Great style at an affordable price? Yes, please!

“We are thrilled to announce this transformation, marking the evolution of Dynamite into a modern, sexy, smart and edgy brand for the savvy shopper with a strong sense of style,” says Anna Martini, President, Group Dynamite. “This new chapter in our 30-year history promises to offer a curated collection of on-trend items for today’s sophisticated shopper.”

Along with adapted store offerings, Dynamite’s branding will take on a fresh look, with a new, sleek logo and a white store design featuring modern accents with a touch of glam. Store locations will take on a loft-like living space to reflect the Dynamite woman’s lifestyle.

The Dynamite Fall 2014 collection, in stores as of August 11th, is inspired by the sophisticated street-style of London and the sleek and sporty American aesthetic of New York City in the early 90’s. Taken through the lens of renowned photographer, Marcus Ohlsson, the new campaign represents the future of the Dynamite brand.