Free People April Lookbook

Yesterday, Free People launched their latest April campaign featuring beautiful looks of simple short dresses, shapeless sets, clean summer rompers, and loose culottes in bottoms. Shot in Antigua, the open sea setting is getting us excited for the sun-kissed days ahead.

Sticking to a subdued color palette, key details of the pieces include textured cutwork, sporty stripes, and beadwork with occasional pops of embroidery. The looks are then complemented with easygoing accessories, including comfortable footbeds, casual slip-ons, beach inspired shell jewelry, and the perfect summer shades. Each look showcases what we love most about Free People – light airy and ethereal fabrics with complimenting accessories that give the whole ‘boho chic’ trend its name.

For the campaign, models Elsa Hosk, Tilda Lindstam, Camille Rowe, and Brianna Lance take a sailing trip in paradise dressed in the brand’s best casually outfitted looks, and they are making us crave the warmer weather even more!

See the campaign images below and be sure to consider Free People when deciding what to wear this season! What is a festival without Free People after all?

Follow