H&M unveils new collection for Coachella

Once again, H&M teams up with the Coachella Valley Music and Arts Festival for a co-branded collection for girls  and guys.

The H&M Loves Coachella collection features a line-up of iconic pieces with freewheeling playfulness. The overall look is about personal style, mixing, not matching, and conveying a message of ease and freedom.

Featuring folksy blouses, beaded and fringed tops, allover print jumpsuits and more, the collection represents the perfect festival wardrobe, equipped with short hemlines and loads of embellishment. Also for the second year, H&M will host a pop-up shop onsite at oachella where festival goers can buy the exclusive collection and enjoy an interactive social experience.

Sadly I won’t be attending Coachella this year, but if you’ve missed your chance at tickets, there is still the opportunity to win festal passes to the festival throughout the month of March on H&M’s social media platforms and in store.

Follow H&M on Facebook, Twitter @HMCanada and Instagram @HM with #HMLovesCoachella to stay in the loop!

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