Intimately Free People’s lookbook, featuring Gone Girl star and model, Emily Ratajkowski, ‘Some Kind of Sunshine’, showcases the brand’s latest collection of irresistible intimates. Drawing inspiration from the ‘70s haze for an overall cheeky and playful vibe, Emily shows off an expanded intimates assortment with the introduction of new styles including true boxer shorts, dreamy one pieces, and 8 new bramis- a cross between a cami and a bra with a cropped loose-fitting silhouette- alongside touches of true apparel pieces perfect for easy mornings spent lounging. Drawing on a dark and moody color palette with touches of prismatic hues, key details include netting, macramé, fringe, crochet, and overblown florals.

Having launched  yesterday Monday, April 20^th, the brand also unveils The Intimately Free People Bra Guide, an underwire fit guide that will showcase proper measurement techniques while highlighting a range of appropriate styles to help find the perfect fit.

See the campaign images below:

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