Mark your calendars! H&M has announced their autumn collaboration with Parisian designer Isabel Marant. Media has been buzzing since the news released and there is a clear reason why. Fashion enthusiasts everywhere have grown to appreciate Marant’s widely influential and successful take on Parisian chic and now, it’s even more accessible as she partners with the affordable fashion retailer, H&M.

The collection will be available from November 14^th, 2013, in around 250 stores worldwide, and will feature clothing and accessories for women and teenagers, as well as Marant’s first-ever collection for men. Yes, she didn’t forget about the men too!

“I am flattered by this collaboration. H&M works with the best designers, and this invitation is an exciting honour. I aim at creating something real – something women want to wear in their everyday lives, with a certain carefree style. I think this is very Parisian: you dress up, but don’t pay too much attention to it, and you still look sexy. The collection is infused with this kind of easiness and attitude. Everything can be combined following one’s own instincts, and my take on fashion is all about personality,” – Isabel Marant

Check out this video of Marant explaining what we can expect from this autumn collection inspired by her signature style. Are you excited as much as I am?!

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