Their comprehensive new lineup of seasonally relevant colours and innovative products for face, cheeks, eyes and lips, with new items to be added on a regular, it’s hard to ignore the collection of classic, go-to products. Not to mention everything is under $18!

What I personally love so much about Joe Fresh beauty is that it completely embodies the fashion of Joe Fresh. Beautiful shades like that of their clothes, light textures in the makeup as their lightweight fabrics feel and each product is made to just bring out your natural beauty to create an effortless chic look! Again, just like the fashion.

When looking to test out the makeup, I knew I had to go for face, lips and cheeks – 3 things that I typically focus on when applying makeup. I began with the Illuminating Primer in Pure Glow and layered the Daily Boost Fluid Foundation. I was so impressed with how both layered and looked together, creating a radiant glow. The foundation itself is hydrating and gives a healthy looking finish with medium coverage. I was even more impressed with the shades they offer in the foundation. While it’s only four, I was able to find the perfect fit with the colour Sand.

Next up was of course the lippies. As you know from the blog, lips are my go-to. If I even leave the house with a clean base, brows and lipstick, I’m a happy girl. I got my hands on the Lip Creme in the shades Rose and Ruby. I’m wearing Rose in these images, but I love the lipstick/lip gloss combo and it feels so soft on the lips but gives such a pigmented look. It’s an everyday product for sure!