Marc Jacobs Uses Hashtags as Currency

New York Fashion Week hasn’t begun yet, but Marc Jacobs is already creating a buzz. Marc Jacobs will be launching a pop up store February 7th – 10th during Mercedes-Benz Fashion Week, Fashionista reports.

The Daisy Marc Jacobs Tweet Shop will offer a loungewith food, drinks and wifi, a Daisy photo booth and a live DJ. The pop up store will also have fragrances and accessories ready to be given away when the #MJDaisyChain hashtag is used on Twitter, Instagram and Facebook posts. Marc Jacobs will only continue to buzz going into Fashion Week.

marc-jacobs-daisy

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