OPI announces the launch of six new neon nail lacquers, the brand’s first full-size neon shades, along with Put a Coat On! – a special white base coat that instantly boosts neon colour. The collection features electric hues in shades of lemon-lime, tangerine, hot pink, coral, lime and purple just in time for Summer.
“With hands and feet constantly on display during warmer months, wearing nail lacquer is a must,” explains Suzi Weiss-Fischmann, OPI Co-Founder & Executive VP. “I am a big fan of bright colors for summer, and Neons by OPI delivers a bold look that pairs perfectly with sun-kissed skin. To really make the neon shades pop, I recommend using Put a Coat On!, a new white base coat developed to be worn with bright lacquer hues to further enhance colour.”
The six shades are the first full-size neons OPI has ever released, and with neon being a high demand for OPI, they welcomed the new collection to OPI’s permanent line. We can’t think of any better accessory to go with your swimsuit and glowing tan than a fresh neon mani! We’ll be alternating between these colours all throughout the summer: Life Gave Me Lemons, You are So Outta Lime!, Juice Bar Hopping, Hotter than You Pink, Push & Pur-Pull, Down to the Core-al.
Neons by OPI will also be available in GelColor, marking the launch of OPI’s first neon gel shades. This high-shine, 100% gel finish lasts for weeks with a 30 second LED cure. the OPI gel polishes are a great alternative if you hate chips, scratches or broken nails. If you’re going on a vacation, the gel mani would be the way to go, and with the neon collection, you will definitely be making a statement!
Neons by OPI will be available in both nail lacquer and GelColor (for professionals only) formulas beginning May 2014. Nail lacquer shades each feature OPI’s exclusive ProWideTM Brush for the ultimate in application and will retail for $10.95 at professional salons and spas across Canada.
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