The girly-girl Canadian brand that we love, Pink Tartan has announced its new e-commerce site, including a virtual concept of its flagship location at 77 Yorkville Avenue in Toronto, launched October 1st.
Located in a gorgeous white brick building in the heart of Toronto’s stylish Yorkville, the Pink Tartan boutique is now a refined virtual shopping experience to be enjoyed worldwide. Filled with the most beautiful Pink Tartan pieces and a carefully curated selection of objects, books and complementary designer items to illustrate President and Head Designer Kimberley Newport-Mimran’s inspirations, the virtual concept store is a browser’s delight.
“I have always wanted to expand our offering to include full lifestyle and now, our customer will be able to shop our bricks and mortar experience from any device,” says Newport-Mimran of the launch.
Having opened the Pink Tartan flagship store in 2010, Newport-Mimran houses her collection and carefully edited brands that include clothing, home and lifestyle, accessories and beauty, and now, visitors to the site can expect the concept shop online to reflected the in-store experience.
See below for more images from the newly launched e-commerce site and start shopping now!
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