Sephora Introduces Beauty TIP Workshop 

Just last week I was invited to check out the newly expanded Sephora at Yorkdale Shopping Centre. Let’s all be real for a second. If Sephora calls, you answer! Am I right?

The event was an introduction to Canada’s first-ever Beauty TIP Workshop which features the visionary ‘Teach, Inspire, Play’ approach. Designed to fuse digital technology and all of the amazing services at Sephora to offer revolutionary shopping experience, we were given a walk through of the large store for a sneak peek at what beauty enthusiasts can expect from the Beauty TIP Workshop.

I may know a thing or two about beauty, but there is so much more to learn. I mean, a lot. And even if you think you know every product, how to apply it and what to do to achieve any look, there is still so much for you to learn and as beauty trends are ever changing, there are so many new and innovative ways to gain knowledge about the world of beauty. That’s why I was blown away with this new concept from Sephora.

The Workshop takes place right in the middle of the Sephora Yorkdale store where an area for up to 10 clients sit down and learn as a group – beauty class style. Led by Sephora experts (who I have to mention are the sweetest at Yorkdale), you are able to use the iPad at each station for tutorials and guides on countless beauty trends and looks or to simply gain inspiration from The Beauty Board which is Sephora’s own shop-able gallery. With each station equipped with its own product, iPad, USB port and wifi, so clients can play, browse and share looks on the digital screen and online, you are given all of the tools you need to learn all about beauty.

Aside from the Beauty TIP Workshop, Sephora Yorkdale also features an expanded Beauty Studio offering complimentary makeovers with larger stations for even more access to Sephora’s in-store services and expertise. I happened to stop by there during the event and was taken through a few concealers using their Sephora + Pantone Color IQ touchscreen which helped me pick the right colour concealer for my skintone to brighten my under eyes. I luckily found and purchased the new Urban Decay NAKED Concealer and I am officially in love!

If you are like me and always on the hunt for skincare products to give me that J-Lo glow, then you will be happy to hear that come this September, Sephora will introduce The Skincare Studio, offering one-on-one skincare consultations, complete with a sink station and four well-lit seating areas to facilitate the new Mini Facial service. Incorporated into The Skincare Studio is a unique touchscreen that offers instant access to Sephora’s exclusive Skincare IQ diagnostic, helping clients determine the best products based on their skin concerns and demystifying the wide range of skincare solutions Sephora offers.

Lastly, the innovative touch-screen Fragrance IQ technology allows users to shop an array of different scents with the simple tap of a finger. Take a quiz to discover your custom fragrance match, explore scents similar to those you already enjoy, or find fragrances based on scent preference! The large-screen display allows users to easily navigate the latest fragrances with cutting-edge clarity.

Sold? Visit Sephora’s Yorkdale location now at 3401 Dufferin Street in Toronto for all of your beauty needs! Let me warn you, you will be there for a very very long time and will leave with the biggest grin on your face – that’s me anyway!

Happy shopping!

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