Adrenaline is still pumping through my veins from yesterday’s Phillip Lim for Target madness, but Target has wasted no time in introducing their next designer collaboration. This time it is with London-based designers Peter Pilotto and Christopher De Vos, the designers behind PETER PILOTTO.

“By working with Target, we’re able to broaden our reach and bring our design aesthetic to an entirely new audience,” said Peter Pilotto. “This is a pivotal moment for our brand. Our collection for Target embodies the elegance and spirit of our own line, but makes it accessible to everyone,” added Christopher De Vos.

Set to launch on February. 9, 2014, at most Target stores in the U.S. and Canada, the collaboration will feature nearly 70 items and ranges in price from $14.99 to $79.99 for apparel and swimwear and $16.99 to $39.99 for accessories. From this collection, we can expect to see the designers’ distinct aesthetic of hyper-real digital prints in striking blues and greens as well as warm reds and oranges, similar to the image below. Standout pieces include chic dresses, flattering skirts and versatile swimwear that can be mixed-and-matched.

Aside from the collection in stores and online with Target, the mega-retailer is partnering with online luxury retailer Net-a-Porter to offer international fans of PETER PILOTTO a curated assortment of the limited-edition collection. This is going to be a great collection that EVERYONE is going to be able to get their hands on.

If the collection is anything like his previous work, then we have some stretching and working out to do in order to prepare for more madness come February. I know now that I can wake up at 5am for a Phillip Lim collection. The question now is, can I do it again?

… Obviously, and this time, I’ll be first in line!

For now, check out the collection teaservideo below and let us know your feelings on the new collaboration with Target using the hashtag, #PeterPilottoforTarget.

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