SHISEIDO Co., Ltd. has announce that Ana Ivanovic will be the global beauty ambassador for their WetForce suncare system, which offers an unmatched world first in sunscreen technology.

A leading figure in women’s tennis and the first brand in the world to launch UVA protection in 1986 – the partnership between Ana and SHISEIDO embodies a mutual dedication to expertise and craftsmanship. Bringing to life these shared values, SHISEIDO is proud to work with an equal, a woman who understands the richness of ritual and who continuously strives to find the highest performance level she can, overcoming new challenges and discovering new ways to innovate in her field.

“Ana Ivanovic is known for overcoming the odds on her road to success and for her refreshingly relatable personality,” says Yoshiaki Okabe, General Manager and International Brand Director for SHISEIDO’s Global Business Division. “With WetForce, SHISEIDO has also overcome substantial odds and has created a new kind of relationship between sunscreen and water. As a company SHISEIDO exists to help women achieve and protect their own beauty. The partnership between Ana and SHISEIDO symbolizes a mutual dedication to skill, tenacity, innovation, education and reaching for higher levels of performance at every opportunity.”

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