TOMS, the company known for starting a global movement through its One for One® business model, has launched its fourth and newest product, the TOMS One for One Bag Collection, addressing the issue of maternal health worldwide. With every TOMS bag purchased, TOMS will help provide a safe birth for a mother and baby in need.
“After years in the field, I recognized a need for advancements in maternal health,” said Mycoskie, “so we developed a program with our Giving Partners to identify two key ways TOMS can aid in safer birthing conditions. Being able to give in this way – one that helps save the lives of mothers and newborns – is incredibly special. The issue of maternal health is very close to my heart, as I just became a father this past December. I truly believe people around the world will be amazed at what these bags can do.”
The TOMS Bag Collection features three distinct bag lines including Artisan, Travel-inspired, and Campus and Tech, in canvas, leather and global prints ranging from $30-$328. Starting today, the TOMS bags will be available for fashionable, philanthropic Canadians at TOMS.ca and select retailers across the country, where funds from bag purchases will help provide safe births in Bangladesh, Ethiopia, Haiti and India.
The Artisan line is hand-crafted, hand-beaded and hand-sewn using special construction techniques that have been passed down from generations. The Travel Inspired line draws on TOMS’ employee’s experiences as world travellers, and are extremely lightweight, utilitarian, multi-functional in design and are built to wear-in beautifully with everyday and travel use. The Campus and Tech line is colourful and multi-textured and is designed to carry computers, iPads, tablets and more in style, with many of the offerings being unisex. Key silhouettes for this collection include the tote, baby bags, bucket and the hobo crossbody.
The TOMS One for One Bag Collection is available at TOMS.ca and retailers across Canada. See the collection below and help provide a safe birth for a mother and baby in need.
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