Food trucks move over! The @YorkdaleStyle fashion truck kicks off this week in downtown Toronto at the Royal Bank Plaza. Featuring hand-picked merchandise from many of the coveted and first-to-Canada brands that are arriving at Yorkdale on November 16th, the @YorkdaleStyle haute wheels offers shoppers the first chance to shop a wide range of brand new retailers BEFORE they open their doors in Yorkdale Shopping Centre’s expansion wing.
Wrapped and styled in on-trend jewel tones with playful design elements, the @YorkdaleStyle mobile shop will include first-to market labels kate spade new york, Ted Baker London and LOFT.
Iconic and innovative retailers such as Ann Taylor, Club Monaco, Diesel, Holt Renfrew, LOFT, Microsoft, and The North Face will also be hitting the road with @YorkdaleStyle. The ultimate one-stop-shop, the @YorkdaleStyle mobile tour will be downtown for two days only (November 14 & 15).
All shoppers that make purchases at the @YorkdaleStyle fashion truck will receive a $10 Royal Bank Plaza gift card that can be used at any of Royal Bank Plaza’s 21 stores. Customers can also enter to win a $200 Oxford Gift Card or a $1,000 gift card from Brookes Brothers.
What: @YorkdaleStyle Fashion Truck Kick-Off
When: Wednesday, November 14, 2012
11:00 a.m. to 2:00 p.m. (photo opportunity and interviews)
Where: Royal Bank Plaza
200 Bay Street, Toronto
(The fashion truck will be parked on Front Street, west of Bay St.)
Torontonians looking for the latest updates on where @YorkdaleStyle will stop next are encouraged to follow are encouraged to follow the hashtag #YKDfashiontruck on Twitter (www.twitter.com/yorkdalestyle). Announcements will also be made through Facebook (www.facebook.com/yorkdalestyle), Twitter (Pinterest (), and Instagram (http://instagrid.me/yorkdalestyle).
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