Zendaya Named New Fresh Face of COVERGIRL
Today, COVERGIRL, the brand known for rocking your unique kind of beautiful, is thrilled to announce Zendaya as the fresh new face. Known for redefining standards of what it means to be authentic and ‘do you’ in a too-perfectly curated social media world, Zendaya stands for individuality and the unique definitions of beauty that go along with it.
Zendaya broke the news first on her Instagram page and featured behind the scenes footage from her first ever COVERGIRL shoot, and another image was then shared on COVERGIRL’s Instagram page. Her first COVERGIRL TV spot will air live at the 58th Annual GRAMMYs, and will feature a new line up of COVERGIRL products including Plumpify Mascara by LashBlast Pro, truNAKED Eyeshadow Palette and Liners, and Oh Sugar Lip Balm.
“I am so honoured to join the company of a roster as celebrated and diverse as COVERGIRLs” says Zendaya. “I can’t wait to share some of my own beauty tips with fans, and work alongside COVERGIRL to continue empowering girls and women to celebrate their individuality.”
Evident in her versatile style, Zendaya isn’t afraid to color outside the lines, whether she’s working on her latest musical collaboration, trying a new beauty look on the red carpet, or speaking her mind through the inspiring words she shares with her fans. Her ability to distinctly stand out is a key reason that so many girls and women look up to her, not only as a beauty icon, but also as a role model. Zendaya is redefining #goals for this generation and showing the world what it means to be a girl boss – smart, in control and unapologetically herself.
I can’t wait to see what Zendaya and the brand have coming!
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